Italian denim and smart casual wear brand founded in 1981 with an authentic and contemporary style.

REPLAY takes its name from the concept of “re-making”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match. 
This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist.